Selling products online is a mystery to most people, they just don't get how an invisible transaction over the web can generate them enough income to quit their day job.
There are a few key steps to get this engine going smoothly and I will share some tricks below!
In 2009 when I started this online gig I wasn't sure where to start (I know this is common for most people) there are some people that are so analytical they have a plan for everything they're going to do, that wasn't the case for me.
I struggled for a long time, I got into a program that taught about banner advertising, this was cool because I learned some amazing places to do this at - plus some nice tips and tricks to know but I wanted to make money online, not learn a whole bunch of stuff.
Then I got into a CPA training course. This taught me how to make money In the CPA market, this stands for (Cost per Action), it was fun for a bit but it still wasn't doing the trick for me.
Finally I learned some essential things about affiliate marketing and I got good at driving traffic - most programs pay peanuts as commissions so here's what to do and how to do it...
This works for your own product or others that you're promoting
Conversions are right: The standard conversion rate is 1 or 2%, what this means is out of every 100 people, 1 or 2 should purchase. This is ok, but if it drops any lower then the whole metrics of your business will shift so make sure this is tracked continuously.
Low entry: People hate coming out of pocket to much upfront, make sure the offer is enticing enough to reach the masses. This is only beneficial if you have a big back end.
More than one product: I know this may sound weird but people like buying stuff, think about it, don't you feel good when you get something you need or wanted for a long time?
Here's the key thou, they only like buying stuff they believe will help them. So add more valuable products to the funnel.
High ticket: This is where the chunk of cash will come from. Once they are in this buying phase they are more likely to buy again, make sure there's a high ticket product for them, it can be between $500- $2,000 or more.
